


Screen-free toys, mealtime helpers, calmer car trips and pool days without the drama.
Trusted by 20,000+ familiesHappy kids, calmer mums

We ship worldwide, and every order comes with tracking.

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Real people ready to help with every order.

Every product is here to fix one everyday mum problem.
Each one fixes a real everyday problem. Buy two of anything and get an extra 10% off.
















My four- and seven-year-olds have been building with the magnetic track set for months. The magnets are stronger than those in our old set, and none of the pieces have broken. I especially like hearing them plan things together instead of arguing over the remote.
The delivery took a few extra days, and I was getting impatient. I emailed customer support and they replied that day with a tracking update. The magnetic track set arrived two days later, and my five-year-old has barely stopped building since.
I was sceptical about educational toys, but my twins have been choosing creative activities more often instead of fighting over the tablet. It has made afternoons easier at our place.
The whole idea is so simple. Card on, arm over, story starts. My son was delighted to be able to do it without my help.
For once a craft present that Mum actually wants to join in with. We had a lovely hour together at the kitchen bench.
Cutting grapes used to be the fiddly part of making toddler snacks. This makes a bowl of lengthways quarters much quicker to prepare.
| Feature | Cosi Bear play | Screen time |
|---|---|---|
| Hands-on play with real things | Yes | No |
| No ads, in-app purchases or autoplay | Yes | No |
| Busy hands, not just busy eyes | Yes | No |
| Easy to put away at bedtime | Yes | No |
| Something they can share with a sibling | Yes | No |

He's the one in the turquoise glasses. You'll spot him all over the shop, usually holding whatever we're most excited about this week. He's here to make shopping for your little ones feel a bit more fun.
Email us and a real person will get back to you. We're happy to help you pick the right thing.